The YouTube Promotions Playbook
Black Friday and every other sale of the year, planned the way I plan them for clients. Get the calendar, the timeline, the ad setup and the video ideas in one short guide you can use this week.
- The yearly promotions calendar, from January sales to Black Friday, Mikołajki and Christmas, with the date to start YouTube for each one
- A full Black Friday timeline in five phases, plus a 3-week plan if you're starting late
- The YouTube Ads setup for promotions in Demand Gen: layers, budgets and a pre-launch checklist
- Three promo videos and a 20-second script you can film on one day
- Organic YouTube ideas that get found before the sale and keep working every year
- Ideas for SaaS, AI and service businesses, not only online stores
- A one-page planning worksheet and countdown checklist
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Most sales campaigns on YouTube start too late
Learning time
A new Demand Gen campaign needs about two weeks to learn. Launch it on sale day and it learns while the sale ends.
One filming day
Teaser, offer reveal and last chance. Each one has a job in a different phase of the promotion.
Across the year
Pick three to five promotions that fit your customers and plan each one with the same system.
Worksheet
Offer, budget, dates, videos and a countdown checklist, all on one page you can print.